- 224 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
New Perspectives in Luxury Branding
About this book
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access New Perspectives in Luxury Branding by Emerald Group Publishing Limited in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- EMERALD GEMS: New Perspectives in Luxury Branding
- Copyright Page
- Contents
- Preface
- Identifying the Characteristics of Small Specialist International Retailers
- Flagship Stores as a Market Entry Method: The perspective of Luxury Fashion Retailing
- Self-congruity, Brand Attitude, and Brand Loyalty: A Study on Luxury Brands
- Constructing Luxury Brands: Exploring the Role of Consumer Discourse
- Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion Branding
- Brand Extensions: A Successful Strategy in Luxury Fashion Branding? Assessing Consumers’ Implicit Associations
- Luxury Customer Value
- Antecedents of Luxury Brand Purchase Intention
- The Potential of Social Media for Luxury Brand Management
- Constructing Identity Through the Consumption of Counterfeit Luxury Goods