- 257 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from.
Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.
Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues.
As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.
Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues.
As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Street-Smart Advertising by Margo Berman in PDF and/or ePUB format, as well as other popular books in Social Sciences & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- Preface
- Acknowledgments
- Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts
- Chapter 02. Play with Typography’s Multiple Personalities
- Chapter 03. Embrace Type as a Design Element
- Chapter 04. Master the Design Elements
- Chapter 05. Connect with Your Audience through Powerful Writing
- Chapter 06. Spark the Creative Process for Focused Campaign Strategies
- Chapter 07. Take Charge of the Design Principles
- Chapter 08. Explore the Power of Color Psychology
- Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns
- Chapter 10. Learn the Latest through Inventive Case Studies with Impressive Results
- Chapter 11. See Which Self-Promotions Really Work
- Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers
- Glossary
- Selected Bibliography
- Index
- About the Author