eBook - ePub

AI in Marketing

Name: AI in Marketing
ISBN: 9798898603663

How Smart AI Technologies Transform Targeting, Content, and Customer Experience

Angela Fernspoke,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

AI in Marketing

How Smart AI Technologies Transform Targeting, Content, and Customer Experience

Angela Fernspoke,

About this book

Transform Your Marketing with the Power of Artificial Intelligence

Marketing is no longer about reaching everyone—it's about reaching the right person with the right message at the right moment. In today's hyper-competitive landscape, artificial intelligence isn't just an advantage; it's essential for survival.

This comprehensive guide reveals how AI is revolutionizing every aspect of marketing, from customer data platforms and predictive analytics to conversational AI and autonomous campaigns. You'll discover practical strategies for implementing AI solutions that deliver measurable results while navigating the complex challenges of data privacy, ethical considerations, and system integration.

Inside, you'll learn how to:

Build robust data infrastructure that powers AI-driven insights
Leverage predictive analytics to forecast customer behavior and lifetime value
Create hyper-personalized content and experiences at scale
Optimize advertising spend through intelligent automation
Implement conversational AI that enhances customer experience
Measure ROI and attribution with AI-powered analytics
Prepare for emerging innovations like synthetic audiences and the metaverse

Whether you're a marketing professional, business leader, or strategist, this book provides the roadmap for harnessing AI's transformative potential while maintaining the human creativity and ethical responsibility that build lasting customer relationships.

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Yes, you can access AI in Marketing by Angela Fernspoke in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.