eBook - ePub

Scientific Advertising

Name: Scientific Advertising
ISBN: 9781515414001

Clau C. De Hopkins,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Scientific Advertising

Clau C. De Hopkins,

About this book

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

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Yes, you can access Scientific Advertising by Clau C. De Hopkins in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.