eBook - ePub
Human to Human Selling
How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World
- 199 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Human to Human Selling
How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World
About this book
"Provides sound approaches, memorable thinking, and practical checklists for closing deals that work for both buyer and seller." âDon Peppers and Martha Rogers, Ph.D., Founders of Peppers & Rogers Group, co-authors of Extreme Trust: Honesty as a Competitive Advantage
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In our increasingly digitized and fast-paced world, human relationships are often strainedâsales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the "Age of Business Reformation," Human To Human Sellingpresents a step-by-step process for building symbiotic relationships with buyersâconnections that are both mutually rewarding and emotionally fulfilling and lead to the "right-fit" customer.Â
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgments
- Introduction
- Part One: Human-to-Human Selling: Getting Engaged
- Part Two: Redefining Customer Relationships: From Adversarial to Human
- Part Three: The Human-to-Human Enterprise: Growing Up
- About the Author
- Resources
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Yes, you can access Human to Human Selling by Adrian Davis in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over 1.5 million books available in our catalogue for you to explore.