eBook - ePub

From Goodwill to Grunge

Name: From Goodwill to Grunge
ISBN: 9781469631912

A History of Secondhand Styles and Alternative Economies

Jennifer Le Zotte,

344 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

From Goodwill to Grunge

A History of Secondhand Styles and Alternative Economies

Jennifer Le Zotte,

About this book

In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte traces the origins and meanings of “secondhand style” and explores how buying pre-owned goods went from a signifier of poverty to a declaration of rebellion.

Considering buyers and sellers from across the political and economic spectrum, Le Zotte shows how conservative and progressive social activists — from religious and business leaders to anti-Vietnam protesters and drag queens — shrewdly used the exchange of secondhand goods for economic and political ends. At the same time, artists and performers, from Marcel Duchamp and Fanny Brice to Janis Joplin and Kurt Cobain, all helped make secondhand style a visual marker for youth in revolt.

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Yes, you can access From Goodwill to Grunge by Jennifer Le Zotte in PDF and/or ePUB format, as well as other popular books in Social Sciences & Business History. We have over one million books available in our catalogue for you to explore.