eBook - ePub

The Fundamentals of Marketing

Name: The Fundamentals of Marketing
ISBN: 9781350034624

Edward Russell,

192 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Fundamentals of Marketing

Edward Russell,

About this book

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

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Yes, you can access The Fundamentals of Marketing by Edward Russell in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.