eBook - PDF
The Noodle Narratives
The Global Rise of an Industrial Food into the Twenty-First Century
- 210 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Noodle Narratives
The Global Rise of an Industrial Food into the Twenty-First Century
About this book
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system's singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.
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Yes, you can access The Noodle Narratives by Frederick Errington,Deborah Gewertz,Tatsuro Fujikura in PDF and/or ePUB format, as well as other popular books in Ciencias sociales & Antropología cultural y social. We have over one million books available in our catalogue for you to explore.
Information
40
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Chapter
2
Rationalization
of
Food
and
Lifestyles.”
The
English
caption
reads:
“In
1966,
housing
developments
constructed
by
the
Japanese
Housing
Corporation
achieved
the
division
of
dining
and
sleeping
spaces
by
incorporating
dining-kitchen
areas.
Evoking
images
of
an
abundant
American
lifestyle,
the
dining-kitchen
was
rapidly
embraced
and
meals
were
moved
from
the
tea
table
to
the
dining
table.
Kitchens
featured
electric
rice
cookers,
refrigerators,
and
other
electric
appliances,
FIGURE
2.
(top)
Health,
food,
gratefulness:
calligraphy
in
the
Ajinomoto
Foundation
lobby.
Photograph
by
Tatsuro
Fujikura.
FIGURE
3.
(bottom)
The
Ajinomoto
garden.
Photograph
by
Tatsuro
Fujikura.
Table of contents
- Cover
- Contents
- List of Illustrations and Table
- Acknowledgments
- Introduction: Instant Noodles as Quotidian and Ubiquitous
- 1. The Taste of Something Good
- 2. Japanese Instant Noodles in the Market and on the Mind
- 3. What Instant Noodles Reflect and Affect in America
- 4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea
- 5. Making (and Unmaking?) a Big Food World
- Conclusion: Big Food for a Huge Population?
- Notes
- References
- Index