eBook - ePub

Neuromarketing For Dummies

Name: Neuromarketing For Dummies
ISBN: 9781118518977

Stephen J. Genco,

Andrew P. Pohlmann,

Peter Steidl,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Neuromarketing For Dummies

Stephen J. Genco,

Andrew P. Pohlmann,

Peter Steidl,

About this book

Learn how to use neuromarketing and understand the science behind it

Neuromarketing isa controversial newfield where researchers study consumers'brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question: why doconsumers buy? Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. You'll get a firm grasp on neuromarketing theory andhow it is impacting research inadvertising, in-storeand onlineshopping, productand package design, and much more. Topics include:

How neuromarketing works
Insightsfrom the latest neuromarketing research
How to apply neuromarketing strategies to any level of advertising ormarketing, on any budget
Practical techniques to help your customers develop bonds with your products and services
The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

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Yes, you can access Neuromarketing For Dummies by Stephen J. Genco,Andrew P. Pohlmann,Peter Steidl in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.