- 501 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Customer Relationship Management Fundamentals
About this book
Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models.
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Information
Subtopic
Customer RelationsIndex
BusinessTable of contents
- Cover
- Title Page
- Copyright
- About the Author
- Brief Contents
- Getting Started with This Book
- Table of Contents
- List of Figures
- Preface
- CHAPTER 1: INTRODUCTION TO CRM
- CHAPTER 2: UNDERSTANDING CUSTOMERS
- CHAPTER 3: TYPES OF CRM SYSTEMS
- CHAPTER 4: CRM ARCHITECTURE AND COMPONENTS
- CHAPTER 5: CRM STRATEGY DEVELOPMENT
- CHAPTER 6: SALES FORCE AUTOMATION (SFA)
- CHAPTER 7: MARKETING AUTOMATION IN CRM
- CHAPTER 8: CUSTOMER SERVICE AND SUPPORT
- CHAPTER 9: CRM TECHNOLOGIES AND PLATFORMS
- CHAPTER 10: DATA MANAGEMENT IN CRM
- CHAPTER 11: CUSTOMER ANALYTICS AND INSIGHTS
- CHAPTER 12: CUSTOMER RETENTION AND LOYALTY PROGRAMS
- INDEX
- Back Cover
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Yes, you can access Customer Relationship Management Fundamentals by Rexcel Lagare in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over 1.5 million books available in our catalogue for you to explore.