eBook - ePub

Showbiz Politics

Name: Showbiz Politics
ISBN: 9781469617923

Hollywood in American Political Life

Kathryn Cramer Brownell,

328 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Showbiz Politics

Hollywood in American Political Life

Kathryn Cramer Brownell,

About this book

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Cramer Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics.

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Yes, you can access Showbiz Politics by Kathryn Cramer Brownell in PDF and/or ePUB format, as well as other popular books in History & Film & Video. We have over one million books available in our catalogue for you to explore.