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Celebrity Culture and the Entertainment Industry in Asia
Celebrity Culture and the Entertainment Industry in Asia

Celebrity Culture and the Entertainment Industry in Asia

Use of celebrity and its influence on society, culture and communication
Vivienne Leung, Kimmy Cheng, Tommy Tse
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pages
202 pages
language
English
format
ePUB (mobile friendly)

Celebrity Culture and the Entertainment Industry in Asia

Use of celebrity and its influence on society, culture and communication
Vivienne Leung, Kimmy Cheng, Tommy Tse
Book details
Table of contents

About This Book

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of "stardom" and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers' interest in rethinking the economic and cultural implications of the phenomenon of stardom.

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Information

Publisher
Intellect Books Ltd
Year
2017
ISBN
9781783208098
Topic
Social Sciences
Subtopic
Popular Culture
Edition
1

Table of contents