inGenius

A Crash Course on Creativity

Tina Seelig

• Publisher: HarperOne
• Year: 2012
• Print ISBN: 9780062020710
• eBook ISBN: 9780062098689
• Topic: Desarrollo personal
• Subtopic: Enseñanza del arte

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

INDEX

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Adler, John, 173–75

Adler, Trip, 101

Al-Munif, Abdulla, 196

Altshuller, Genrich, 51

Amabile, Teresa, 106–8

Amazon, 27, 113–14

American Red Cross, 80

Apollo 13 mission, 107–8

Apple Computer, 41

Aramex, 197

architectural design, 90–91, 97

Audubon Society Christmas Bird Count, 74

Bangladesh, 43–44

Barber, Brenda Palms, 179

Barry, Dave, 156

Barry, Michael, 21–22, 68–69

Barry, Michele, 43–44

Bauer, Elise, 161–62

Beeman, Mark, 146

Bell, Joshua, 24

Benjamin, Arthur, 183–84

Bespoke, 27

Bird, Brad, 145

bird counts, 74

birthday line exercise, 49–50

Blackwell, Lisa Sorich, 189

Blank, Steve, 69–70

blood-donation process, 80

Bloom, Benjamin, 184

Boroditsky, Lera, 46

Boyle, Brendan, 33

Boyle, Dennis, 55, 80, 93–94

Brafman, Ori, 97

brainstorming, 53–64

brain surgery innovation, 173–75

Britos, Leticia, 158, 159

Burbn, 155

Burke, Peggy, 161

Cage, John, 24

Casares, Wenceslao, 196

Cassidy, John, 33

Chailert, Sangduen (Lek), 183–84

Chatfield, Tom, 118, 121

Chegg, 163–64

Chevy Volt, 118–20

Chile, 130, 172–73, 192

chindōgu, 33–34

Climate Corporation, 70–71, 186

color impact, 96–97

Connolly, Patrick, 42

cookie design experiment, 143

Copernican Revolution, 22–23

Coupa Café, 89

CQ (creativity quotient), 12–13

crime solutions, 46

cultural cross-pollination, 38–43

culture, 7–8, 15, 25, 193–94, 200

DARPA (Defense Advanced Research Projects Agency), 178–79

Darwin, Charles, 75, 156–57

data spaces, 100

dating-experience exercise, 69

de Bono, Edward, 139

Diamandis, Peter H., 176–78

Doorley, Scott, 93

driverless car, 166

d.school (Hasso Plattner Institute of Design), 5, 21, 68, 87, 92–93, 120–21, 142

Dweck, Carol, 189

Eames, Ray and Charles, 20

eBay, 108

Edison, Thomas, 151

Einstein, Albert, 19

electric cars, 118–20

Elephant Nature Park, 183–84

empathy, 21

Endeavor, 196–97

Epicenter, 63–64

Escher, M. C., 23

Evan, Maureen, 111

Everest simulation, 138–39

Facebook, 55, 164–65, 171

failure, 122–23, 154, 158–60, 166, 173

Faulkner, William, 156

FDA (U.S. Food and Drug administration) regulations, 126–28

Fee, Alistair, 52–53

five-dollar project, 197–98

flash restaurants, 25–26

Fletcher, Anne, 68

Ford, Henry, 166, 176

Foreman, Paul, 61

4'33" (musical work; Cage), 24

Friedberg, David, 70–71, 186

Fun Theory, 124

gamification, 118–23

Gang, Jeanne, 90

Gerber, Liz, 87, 102

Ghandour, Fadi, 197

Gladwell, Malcolm, 143

Glass, Ira, 128

Glick, Forrest, 19–20

Global Innovation Tournament, 197–200

Google, 12, 166, 177

Gorodsky, Julian, 142–43

Grafman, Lonny, 175

greeting card exercise, 110

group spaces, 99

Guillain-Barré syndrome (GBS), 45

Gundrum, Steve, 143

hack-a-thons, 164–65

Hadley, Constance, 106–8

Haiti, 175–76

Harris, Matthew Edward, 4–5

Harvard Business School, 138

Hawkins, Jeff, 71

Hemingway, Ernest, 112

Hurson, Tim, 50

IDEO, 55, 80, 93–95

imaginary present exercise, 187–88

Imran, Mir, 44–45, 81–82, 158

InCube Labs, 44–45, 82

Innovation Engine, 183–200; overview/illustration, 15

Instagram,...

Table of contents

• Dedication
• Contents
• INTRODUCTION Ideas Aren’t Cheap—They’re Free
• ONE Spark a Revolution
• TWO Bring in the Bees
• THREE Build, Build, Build, Jump!
• FOUR Are You Paying Attention?
• FIVE The Table Kingdom
• SIX Think of Coconuts
• SEVEN Move the Cat Food
• EIGHT Marshmallow on Top
• NINE Move Fast—Break Things
• TEN If Anything Can Go Wrong, Fix It!
• ELEVEN Inside Out and Outside In
• Acknowledgments
• Notes
• Index
• Books by Tina Seelig
• Copyright
• About the Publisher