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Adler, John, 173–75
Adler, Trip, 101
Al-Munif, Abdulla, 196
Altshuller, Genrich, 51
Amabile, Teresa, 106–8
Amazon, 27, 113–14
American Red Cross, 80
Apollo 13 mission, 107–8
Apple Computer, 41
Aramex, 197
architectural design, 90–91, 97
Audubon Society Christmas Bird Count, 74
Bangladesh, 43–44
Barber, Brenda Palms, 179
Barry, Dave, 156
Barry, Michael, 21–22, 68–69
Barry, Michele, 43–44
Bauer, Elise, 161–62
Beeman, Mark, 146
Bell, Joshua, 24
Benjamin, Arthur, 183–84
Bespoke, 27
Bird, Brad, 145
bird counts, 74
birthday line exercise, 49–50
Blackwell, Lisa Sorich, 189
Blank, Steve, 69–70
blood-donation process, 80
Bloom, Benjamin, 184
Boroditsky, Lera, 46
Boyle, Brendan, 33
Boyle, Dennis, 55, 80, 93–94
Brafman, Ori, 97
brainstorming, 53–64
brain surgery innovation, 173–75
Britos, Leticia, 158, 159
Burbn, 155
Burke, Peggy, 161
Cage, John, 24
Casares, Wenceslao, 196
Cassidy, John, 33
Chailert, Sangduen (Lek), 183–84
Chatfield, Tom, 118, 121
Chegg, 163–64
Chevy Volt, 118–20
Chile, 130, 172–73, 192
chindōgu, 33–34
Climate Corporation, 70–71, 186
color impact, 96–97
Connolly, Patrick, 42
cookie design experiment, 143
Copernican Revolution, 22–23
Coupa Café, 89
CQ (creativity quotient), 12–13
crime solutions, 46
cultural cross-pollination, 38–43
culture, 7–8, 15, 25, 193–94, 200
DARPA (Defense Advanced Research Projects Agency), 178–79
Darwin, Charles, 75, 156–57
data spaces, 100
dating-experience exercise, 69
de Bono, Edward, 139
Diamandis, Peter H., 176–78
Doorley, Scott, 93
driverless car, 166
d.school (Hasso Plattner Institute of Design), 5, 21, 68, 87, 92–93, 120–21, 142
Dweck, Carol, 189
Eames, Ray and Charles, 20
eBay, 108
Edison, Thomas, 151
Einstein, Albert, 19
electric cars, 118–20
Elephant Nature Park, 183–84
empathy, 21
Endeavor, 196–97
Epicenter, 63–64
Escher, M. C., 23
Evan, Maureen, 111
Everest simulation, 138–39
Facebook, 55, 164–65, 171
failure, 122–23, 154, 158–60, 166, 173
Faulkner, William, 156
FDA (U.S. Food and Drug administration) regulations, 126–28
Fee, Alistair, 52–53
five-dollar project, 197–98
flash restaurants, 25–26
Fletcher, Anne, 68
Ford, Henry, 166, 176
Foreman, Paul, 61
4'33" (musical work; Cage), 24
Friedberg, David, 70–71, 186
Fun Theory, 124
gamification, 118–23
Gang, Jeanne, 90
Gerber, Liz, 87, 102
Ghandour, Fadi, 197
Gladwell, Malcolm, 143
Glass, Ira, 128
Glick, Forrest, 19–20
Global Innovation Tournament, 197–200
Google, 12, 166, 177
Gorodsky, Julian, 142–43
Grafman, Lonny, 175
greeting card exercise, 110
group spaces, 99
Guillain-Barré syndrome (GBS), 45
Gundrum, Steve, 143
hack-a-thons, 164–65
Hadley, Constance, 106–8
Haiti, 175–76
Harris, Matthew Edward, 4–5
Harvard Business School, 138
Hawkins, Jeff, 71
Hemingway, Ernest, 112
Hurson, Tim, 50
IDEO, 55, 80, 93–95
imaginary present exercise, 187–88
Imran, Mir, 44–45, 81–82, 158
InCube Labs, 44–45, 82
Innovation Engine, 183–200; overview/illustration, 15
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