[PDF] Consumer Behavior Theories by Rajagopal | Perlego
Get access to over 650,000 titles
Start your free trial today and explore our endless library.
Start free trial
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Consumer Behavior Theories
Consumer Behavior Theories

Consumer Behavior Theories

Rajagopal
Start free trial
shareBook
Share book
pages
196 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android

Consumer Behavior Theories

Rajagopal
Book details
Table of contents

About This Book

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Read More

Information

Publisher
Business Expert Press
Year
2018
ISBN
9781947441156
Topic
Business
Subtopic
Consumer Behaviour

Table of contents