I Is an Other

The Secret Life of Metaphor and How It Shapes the Way We See the World

James Geary

• Publisher: HarperCollins e-books
• Year: 2011
• Print ISBN:
  9780061710292
• eBook ISBN:
  9780062041777
• Topic: Languages & Linguistics
• Subtopic: Communication Studies
• Index: Languages & Linguistics

The New York Times bestselling author examines how metaphors influence every aspect of our lives, from art to medicine, psychology to the stock market.
Metaphor is much more than a mere literary device. Often hiding in plain sight, it is a critical aspect of how humans think and communicate. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology.
In  I Is an Other, James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, creates effective advertising, and helps us achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world.

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Table of contents

• Cover
• Title Page
• Epigraph
• Contents
• Foreword: Why I Is an Other
• Metaphor and Thought: All Shook Up
• Metaphor and Etymology: Language Is Fossil Poetry
• Metaphor and Money: How High Can a Dead Cat Bounce?
• Metaphor and the Mind: Imagining an Apple in Someone’s Eye
• Metaphor and Advertising: Imaginary Gardens with Real Toads in Them
• Metaphor and the Brain: Bright Sneezes and Loud Sunlight
• Metaphor and the Body: Anger Is a Heated Fluid in a Container
• Metaphor and Politics: Freedom Fries and Liberty Cabbage
• Metaphor and Pleasure: Experience Is a Comb That Nature Gives to Bald Men
• Metaphor and Children: How Should One Refer to the Sky?
• Metaphor and Science: The Earth Is Like a Rice Pudding
• Metaphor and Parables and Proverbs: Mighty Darn Good Lies
• Metaphor and Innovation: Make It Strange
• Metaphor and Psychology: A Little Splash of Color from My Mother
• Backword: The Logic of Metaphor
• Bibliography
• Index
• Acknowledgments
• Also by James Geary
• Copyright
• About the Publisher