eBook - ePub
The Power of Loyalty
10 Essential Steps to Build a Successful Customer Loyalty Strategy
- 218 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
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Yes, you can access The Power of Loyalty by Roger Brooks in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Title Page
- Dedication
- Acknowledgements
- Preface
- ESSENTIAL STEP 1 - Recognize That Loyalty Is All Around You; It’s EVERYWHERE Loyalty
- ESSENTIAL STEP 2 - Know Your Customers; Treat Them Like They’re Made of GOLD
- ESSENTIAL STEP 3 - Loyalty Starts from the TOP
- ESSENTIAL STEP 4 - CREATE AFFINITY: A Desire for Your Product, Brand, or Service
- ESSENTIAL STEP 5 - Initiate Next-Generation Marketing: LOYALTY MARKETING
- ESSENTIAL STEP 6 - Identify Your CUSTOMERS
- ESSENTIAL STEP 7 - TRACK Customer Spending Activity Through Each and Every Touchpoint
- ESSENTIAL STEP 8 - Motivate Behavior to BENEFIT Customer Relations and Your ...
- ESSENTIAL STEP 9 - REWARD Customer Performance by Offering Attractive ...
- ESSENTIAL STEP 10 - MEASURE RESULTS: You Can’t Manage What You Don’t Measure
- EPILOGUE - Initiating YOUR Loyalty Strategy
- Index
- Subscribe to Entrepreneur Magazine
- Copyright Page