Ultimate Guide to Facebook Advertising

How to Access 600 Million Customers in 10 Minutes

Perry Marshall, Thomas Meloche

• Publisher: Entrepreneur Press
• Year: 2011
• Print ISBN: 9781599184302
• eBook ISBN: 9781613081631
• Topic: Business
• Subtopic: Marketing
• Index: Business

Covers critical updates including:
-Targeting by birthday, family status, and more
-Pinpointing who is seeing your ads
-Managing impressions per ad to avoid ad fatigue
-Using Sponsored Story Ads—the newest advertising categoy
-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOK
Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!
—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing
If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com
Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.
-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Table of contents

• Contents
• Preface
• Chapter One: Facebook's Move to Rule the World
• Chapter Two: Is Facebook for Me?
• Chapter Three: A Few Fundamentals
• Chapter Four: 10 Minutes to Your First Ad
• Chapter Five: Batten Down the Hatches
• Chapter Six: Selling on the Front Porch
• Chapter Seven: Targeting
• Chapter Eight: That Quirky Little Image Is Everything
• Chapter Nine: Nobody Ever Regretted Mastering this $10,000 Per Hour Skill
• Chapter Ten: The Power of Hidden Psychological Triggers
• Chapter Eleven: The Well-Paid Facebook Anthropologist
• Chapter Twelve: We Who Are About to Die Salute You
• Chapter Thirteen: Facebook Secret X: Superior Bidding Strategy
• Chapter Fourteen: CPM Bidding Strategies That Get You Even More Clicks for Less Money
• Chapter Fifteen: Landing Pages
• Chapter Sixteen: Who Cares If the Ad Is Cheap? Are You Making Money?
• Chapter Seventeen: Bolt a Jet Engine to Your Business: Facebook Pages and Getting Liked
• Chapter Eighteen: Free Traffic, Free Impressions, and Paid Advertising
• Chapter Nineteen: A Laser-Guided Missile for Your Marketing
• Chapter Twenty: And in the Facebook Bind Them
• Chapter Twenty-One: A Brief History of Google Advertising - and Some Predictions about Facebook
• Chapter Twenty-Two: Mind Your Business
• Index