The Direct Mail Solution
eBook - ePub

The Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

  1. 260 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

About this book

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners ā€” authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all ā€” the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

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Yes, you can access The Direct Mail Solution by Craig Simpson, Dan S. Kennedy in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2014
Print ISBN
9781599185187
eBook ISBN
9781613082553
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Title Page
  2. Acknowledgments
  3. Preface
  4. CHAPTER 1 - How to Think about Direct Mail to Grow Rich
  5. CHAPTER 2 - Direct-Mail Basics and Creating the Perfect Sales Piece
  6. CHAPTER 3 - Sales Piece Format and Design
  7. CHAPTER 4 - How to Use Direct Mail to Drive Traffic to Your Websiteā€”and Then ...
  8. CHAPTER 5 - The Message and the Messenger
  9. CHAPTER 6 - Mailing Lists and Segmentation
  10. CHAPTER 7 - We Know Where YOU Live
  11. CHAPTER 8 - Expanding Your Mailing Universe
  12. CHAPTER 9 - Tracking Your Mail Campaign
  13. CHAPTER 10 - Technical Details That Help You Create Better Mailingsā€”and Save ...
  14. CHAPTER 11 - Why You Should Be an Information Marketer
  15. CHAPTER 12 - Putting It All Togetherā€”the Details of Scheduling a Direct-Mail Campaign
  16. About the Authors
  17. Index
  18. Create Winning Campaigns Using . . .
  19. Teaser chapter
  20. Subscribe to Entrepreneur Magazine
  21. Copyright Page