Guerrilla Marketing in 30 Days
eBook - ePub

Guerrilla Marketing in 30 Days

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Guerrilla Marketing in 30 Days

About this book

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

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Yes, you can access Guerrilla Marketing in 30 Days by Al Lautenslager, Jay Levinson in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2014
Print ISBN
9781599185316
eBook ISBN
9781613082690
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Acknowledgments
  7. Preface
  8. Introduction to the Third Edition
  9. Day 1: The Guerrilla Marketing Mindset
  10. Day 2: The Purpose of Your Marketing
  11. Day 3: Competition and Research
  12. Day 4: Target Market
  13. Bonus Day: Building Your List
  14. Day 5: Positioning
  15. Day 6: Niche Marketing
  16. Day 7: Marketing Plan and Strategy
  17. Bonus Day: Integration
  18. Day 8: Competitive Advantage and Benefits
  19. Bonus Day: Testimonials and Customer Reviews
  20. Day 9: Identity and Branding
  21. Day 10: Marketing Communication and Creative Planning
  22. Bonus Day: Thought Leadership
  23. Day 11: Advertising and Media Plan
  24. Day 12: Business Networking
  25. Day 13: Strategic Alliances and Fusion Marketing
  26. Day 14: Direct Selling
  27. Day 15: Telephone Selling and Marketing
  28. Day 16: Printed Collateral, Brochures, and Sales Sheets
  29. Day 17: Direct Mail
  30. Bonus Day: Direct Email Marketing
  31. Day 18: Radio/Television/Cable TV
  32. Bonus Day: Personalization
  33. Day 19: Marketing Hooks
  34. Day 20: Public Relations
  35. Day 21: Marketing Calendar
  36. Day 22: Other Marketing: Speaking, Coupons, and Contests
  37. Day 23: Online Marketing, Part I
  38. Day 24: Online Marketing, Part II
  39. Bonus Day: Online Marketing, Part III
  40. Day 25: Trade Shows and Expos
  41. Day 26: Newsletters
  42. Day 27: Marketing Budgets
  43. Day 28: Plan Execution and Implementation
  44. Day 29: Expansion/New Markets/New Income Streams/New Products
  45. Day 30: New Plan—The Next 30 Days and Beyond
  46. Bonus Day: Referral Strategies
  47. About the Authors
  48. Index