No B.S. Guide to Brand-Building by Direct Response
eBook - ePub

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

  1. 280 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

About this book

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality. YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT.Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

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Yes, you can access No B.S. Guide to Brand-Building by Direct Response by Dan S. Kennedy,Forrest Walden,Jim Cavale in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2014
Print ISBN
9781599185330
eBook ISBN
9781613082713
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. PREFACE: How this Book Will Transform Your Thinking about Your Business and Your Brand
  6. A Practical Footing
  7. How to Think about This and How NOT to Think about This
  8. For Money Now, Focus on the Best, Most Obtainable Customer, Not the Idealized Brand
  9. Target Market Thinking
  10. I Know, You’d RATHER Think about Your Brand
  11. How I Raised Myself to Success by Thinking about Customers, Not about Brand
  12. By the End of this Book . . .
  13. Chapter 1: The Golden Opportunity and the Harsh Reality of Owning a Brand
  14. Chapter 2: They Digest Your Marketing Before You Have a Brand
  15. Chapter 3: How I Discovered Direct Response
  16. Chapter 4: We Build the Brand—By Selling
  17. Chapter 5: Criticism Will Come; Thick Skin Is Required
  18. Chapter 6: Adventures with Ad Agencies
  19. Chapter 7: Our Winning Formula: Get Clients with Direct Response, Keep Clients Engaged, Proud, and Evangelistic with Brand
  20. Chapter 8: Skating on Thin Ice: Advancing Brand, from Back End to Front End
  21. Chapter 9: A Powerful Brand Needs the Power to Implement
  22. Chapter 10: Faster Than They Can Copy
  23. Chapter 11: Brand-Building Powered by Unique Selling Proposition and Dynamic Core Story: GKIC Case Study Examples
  24. Chapter 12: A Brand without Marketing Is a Tree Falling in a Distant, Unpopulated Forest
  25. Chapter 13: Life as a Direct-Response Marketer Under the Umbrella of a Big Brand
  26. Chapter 14: How to Meld Mass Media and Direct Media
  27. Chapter 15: A Demonstration of Brand vs. Brand + Direct Response
  28. Chapter 16: Your Brand Is Your Story: How to Build Your Brand and Your Business by StorySelling™
  29. Chapter 17: The Mouse and the Bunny
  30. Chapter 18: Building a Brand by Building Bonfires
  31. Chapter 19: The Power of Paranoia and Death by a Thousand Cuts
  32. Chapter 20: Building a PERSONAL Brand
  33. Chapter 21: The Brand No One Believed In Exclusive Interview with MARK VICTOR HANSEN, Co-Creator of Chicken Soup for the Soul
  34. Afterword: Lost in Space
  35. About the Authors
  36. Index
  37. Free Offer from Dan Kennedy
  38. Offer from Iron Tribe Fitness