
Ultimate Guide to YouTube for Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Ultimate Guide to YouTube for Business
About this book
Reel in the Profits with YouTube
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:
- Set up your channel and become a YouTube Partner to start monetizing your videos
- Create a virtual community that uses and loves your products
- Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion
- Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more
- Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
- Make a video go viral with the help of blogs, websites, and other online resources
Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Preface: On YouTube, You or Your Business Is the Star!
- Chapter 1: Using YouTube as a Promotional and Marketing Tool
- Chapter 2: Defining Your Goals for YouTube
- Chapter 3: Identifying and Catering to Your Audience
- Chapter 4: Planning Videos That Will Capture Your Viewers’ Attention
- Chapter 5: How to Start Your Own YouTube Channel
- Chapter 6: The Equipment You’ll Need
- Chapter 7: Selecting the Right Video Camera
- Chapter 8: Filming YouTube Videos
- Chapter 9: Editing Your YouTube Videos
- Chapter 10: Keeping Your Content Fresh
- Chapter 11: Uploading Your Videos to YouTube
- Chapter 12: Monetizing YouTube: Getting Paid for Your Video Views
- Chapter 13: Interacting with Viewers and Subscribers
- Chapter 14: Promoting Your YouTube Videos
- Chapter 15: Using Social Media to Build and Interact with Your Audience
- Chapter 16: Go Live with Your Broadcasts
- Chapter 17: Using Product Placement in Videos as a Promotional Tool
- Appendix: Resources
- About the Author
- Index