Political Marketing

Strategic 'Campaign Culture'

Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman, Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman

• Publisher: Taylor & Francis
• Year: 2013
• Print ISBN: 9780415844567
• eBook ISBN: 9781135013363
• Edition: 1
• Topic: Politics & International Relations
• Subtopic: Marketing
• Index: Marketing

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity.

This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Table of contents

• Cover
• Title
• Copyright
• Contents
• Contributors
• Introduction: Political Marketing: Strategic Campaign Culture
• 1 Of Cynicism, Political Cynicism, and Political Marketing
• 2 Pop-Politics: Intermingling of Politics, Mass Society, and Everyday Life
• 3 Political Marketing and the Politicians' Credibility
• 4 Cultural Paradigm contra Political Marketing, or Two Answers to the Same Question
• 5 Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines
• 6 Marketing Politics to Generation X
• 7 Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud
• 8 Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case
• 9 Trying to Sell the Vote: The Lottery for Raising Voters' Activity in Bulgarian Parliamentary Elections in 2005
• 10 Crafting the Political Image: A Belgian Case in Perception Politics
• 11 The Role and Influence of the Media on Voters' Decisions in Lebanon
• 12 Belgian Political Marketing in Context: Researching the Volatile Electorate
• 13 The Historically Fabricated Croat: An Ethnographic Investigation of the Effects of Heritage Consumption upon the Individual Identity Reconstruction of the Post—Civil War Heritage Consumer
• 14 Aryan Wear and the New White Culture in American Politics
• 15 Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU
• 16 Boris Yeltsin and Vladimir Putin: A Study in Comparative Mythopoetics
• 17 The Impact of Webcasting Local Council Meetings
• 18 E-Government and E-Democracy in Local Greek Government
• Index