Lead Right for Your Company's Type
eBook - ePub

Lead Right for Your Company's Type

How to Connect Your Culture with Your Customer Promise

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Lead Right for Your Company's Type

How to Connect Your Culture with Your Customer Promise

About this book

Lead Right for Your Company’s Type will help you find the best strategies for success for your unique business.

Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization’s strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you’re really in.

In Lead Right for Your Company’s Type, learn the four categories that every enterprise falls into, depending on their customer promise:

  • customized (e.g., ad agency),
  • predictable and dependable (e.g., utility company),
  • benevolent (e.g., educational institution),
  • and best in class (e.g., high-tech company like Apple).

Then follow a proven five-step process to help you in diagnosing your organization’s ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

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Yes, you can access Lead Right for Your Company's Type by William Schneider in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2017
eBook ISBN
9780814438008
Topic
Business
Subtopic
Customer Relations
Index
Business

Table of contents

  1. Cover
  2. Half title
  3. Title
  4. Acknowledgments
  5. Contents
  6. Foreword
  7. Introduction: Your Enterprise Is a Living People System
  8. Section I The Four Living Enterprises
  9. Section II How to Connect your Customer Promise, Culture, and Leadership
  10. Appendix Analytics Using the Validated Assessments Available to you and your Enterprise
  11. References
  12. Index
  13. Free Sample from The 10 Laws of Trust by Joel Peterson
  14. About AMACOM
  15. Copyright