If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: · an innovative matrix for speedy, accurate product analysis and program development · a clear, step-by-step process for making decisions that increase your product's appeal to kids · tools and techniques for creating characters that kids love
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover Page
- Title Page
- Contents
- A WINNING FORMULA
- KID EMPOWERMENT
- THE YMS GUIDE TO SUCCESSFUL PRODUCT AND PROGRAM DEVELOPMENT
- BIRTH THROUGH AGE 2 The Dependency Exploratory Stage
- AGES 3 THROUGH 7 The Emerging Autonomy Stage
- AGES 8 THROUGH 12The Rule Role Stage
- AGES 13 THROUGH 15 Early Adolescence
- AGES 16 THROUGH 19 Late Adolescence
- GENDER DIFFERENCES Barbie® Meets Godzilla®
- KIDS AND CHARACTERS
- SUCCESSFUL MARKETING TO KIDS
- IN CONCLUSION
- Notes
- INDEX
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Yes, you can access What Kids Buy by Robert H Reiher, Daniel Acuff in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over 1.5 million books available in our catalogue for you to explore.