Focused Interview
eBook - ePub

Focused Interview

  1. 200 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Focused Interview

About this book

A reissue of the classic report of Columbia's Bureau of Applied Social Research, outlining techniques for eliciting specific responses of individuals and groups to particular events and situations. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

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Information

Publisher
Free Press
Year
2008
eBook ISBN
9781439105825
Topic
Social Sciences
Subtopic
Marketing
Index
Marketing

Table of contents

  1. Cover
  2. Dedication
  3. Foreword by Albert E. Gollin
  4. Introduction to the Second Edition by Robert K. Merton
  5. Chapter I: Purposes and Criteria
  6. Chapter II: Retrospection
  7. Chapter III: Range
  8. Chapter IV: Specificity
  9. Chapter V: Depth
  10. Chapter VI: Personal Contexts
  11. Chapter VII: The Group Interview
  12. Chapter VIII: Selected Problems
  13. Selected Bibliography
  14. Index
  15. Footnotes
  16. Copyright

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Yes, you can access Focused Interview by Robert K. Merton in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over one million books available in our catalogue for you to explore.