The Ultimate Marketing Toolkit
eBook - ePub

The Ultimate Marketing Toolkit

Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Ultimate Marketing Toolkit

Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

About this book

From e-mail to YouTube, Facebook to webvertisingĂšthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

  • Blogs and blogging
  • Pay-per-click advertising
  • Search engine optimization
  • E-mail offers
  • E-newsletters


Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

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Information

Publisher
Adams Media
Year
2009
Print ISBN
9781593374976
eBook ISBN
9781440514111
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. COVER PAGE
  2. TITLE PAGE
  3. COPYRIGHT PAGE
  4. CONTENTS
  5. FOREWORD TO THE SECOND EDITION
  6. INTRODUCTION: OPEN UP YOUR TOOLKIT
  7. CHAPTER 1: THE THIRTY-SECOND SOUND BITE
  8. CHAPTER 2: THE UNIQUE LOGO
  9. CHAPTER 3: THE TAG LINE
  10. CHAPTER 4: THE BUSSINES CARD
  11. CHAPTER 5: THE LETERHEAD
  12. CHAPTER 6: THE WEBSITE
  13. CHAPTER 7: THE PAY-PER-CLICK AD
  14. CHAPTER 8: THE BLOG
  15. CHAPTER 9: THE ONLINE SOCIAL NETWORK
  16. CHAPTER 10: THE E-MAIL OFFER
  17. CHAPTER 11: THE FOLLOW-UP E-MAIL
  18. CHAPTER 12: THE BIO
  19. CHAPTER 13: THE BROCHURE
  20. CHAPTER 14: THE INTRODUCTORY LETTER
  21. CHAPTER 15: THE NEWS LETTER
  22. CHAPTER 16: THE POSTCARD
  23. CHAPTER 17: THE PRINT AD
  24. CHAPTER 18: THE PRESS RELEASE
  25. CHAPTER 19: WHEN TO HIRE A PROFESIONAL
  26. APPENDIX: SAMPLES
  27. PERMISSIONS AND CREDITS

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