As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it fasterāat the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examplesāfrom Amazon to Barnes and Noble to GoogleāSchwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphereā¦and see lasting, lucrative results.
eBook - ePub
Fast Shopper, Slow Store
A Guide to Courting and Capturing the Mobile Consumer
- 48 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Subtopic
Consumer BehaviourIndex
BusinessTable of contents
- Cover
- Intro to the Dating Guide
- Elephants and Donkeys and Shampoo, Oh My!
- Barnes & Noble: Store, Library, Museum
- Best Buy: Cloud Meets Mall
- Amazon.com: Store as Showroom
- Tesco: The Paper Store
- Google: The Battle for Georgeās Wallet
- Hot Topic: Sell, Sell, Sell!
- Facebook, Privacy, and Big Data
- Sleeping with the CMO
- Endnotes
- Copyright
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Yes, you can access Fast Shopper, Slow Store by Gary Schwartz in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.