eBook - ePub

Fast Shopper, Slow Store

Name: Fast Shopper, Slow Store
ISBN: 9781476703947

A Guide to Courting and Capturing the Mobile Consumer

Gary Schwartz,

48 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consumer

Gary Schwartz,

About this book

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

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Yes, you can access Fast Shopper, Slow Store by Gary Schwartz in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.