How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
eBook - PDF
Advertising Campaign Strategy
A Guide to Marketing Communication Plans
- 430 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Advertising Campaign Strategy
A Guide to Marketing Communication Plans
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Table of contents
- Cover
- Half Title
- Title
- Statement
- Copyright
- Foreword
- Preface
- Contents in Brief
- Contents
- Ch 1: Embrace the New Media Landscape & Consumer Mindset
- Ch 2: Lay the Research Foundation: Understand the Company & Consumer
- Ch 3: Map Out the Situation: Know the Market, Product, and Competition
- Ch 4: Turn Findings Into Marketing & Communication Goals
- Ch 5: Build the Marketing Strategy
- Ch 6: Outline the Communication Strategy and Messaging
- Ch 7: Devise the Campaign Concept
- Ch 8: Define Consumer Touchpoints: Establish the Tactical Mix
- Ch 9: Plan the Media Strategy and Tactics
- Ch 10: Evaluate the Effectiveness of the Campaign
- Ch 11: Button Up the Plans Book
- Ch 12: Lock Down the Pitch
- Index
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Yes, you can access Advertising Campaign Strategy by Donald Parente, Kirsten Strausbaugh-Hutchinson in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.