eBook - PDF
Marketing Greatest Hits Volume 2
Another Masterclass in Modern Marketing Ideas
- 208 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.
As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.
40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing Greatest Hits Volume 2 by Kevin Duncan in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- CHAPTER 1. THE BIG ISSUES: CHAOS AND EMOTION IN A CROWDED WORLD
- CHAPTER 2. BEHAVIOURAL ECONOMICS: THE WORLD OF IRRATIONALITY AND CHOICE ARCHITECTURE
- CHAPTER 3. ORGANISATIONAL THEORY: LIVE COMPANIES AND DEAD ISSUES
- CHAPTER 4. TRENDS AND MOODS: THINGS GO UP AND DOWN
- CHAPTER 5. CREATIVITY: HOW CAN WE INSPIRE IT, AND CAN ANYONE DO IT?
- CHAPTER 6. OBSERVATION AND LANGUAGE: IT’S ALL IN THE TELLING
- Index