eBook - ePub

6 Steps to Free Publicity, Third Edition

Name: 6 Steps to Free Publicity, Third Edition
ISBN: 9781601639066

Marcia Yudkin,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

6 Steps to Free Publicity, Third Edition

Marcia Yudkin,

About this book

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers:

* Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
* How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
* How to perform on radio, TV, or the Web like a pro.
* Publicity writing tips that ensure you'll be easily found online through search engines.
* Strategies for building an audience of fervent fans online or within a geographical or special-interest community.
* A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable.

Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

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Yes, you can access 6 Steps to Free Publicity, Third Edition by Marcia Yudkin in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.