Consumer Culture Theory
eBook - PDF

Consumer Culture Theory

  1. 225 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Consumer Culture Theory

About this book

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. 

This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Consumer Culture Theory by Domen Bajde, Dannie Kjeldgaard, Russell W. Belk, Domen Bajde,Dannie Kjeldgaard,Russell W. Belk in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2019
Print ISBN
9781787542860
eBook ISBN
9781787542853
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Consumer Culture Theory
  2. Consumer Culture Theory
  3. Content
  4. List of Contributors
  5. List of Figures
  6. List of Tables
  7. Introduction – Consumer Culture Fairy Tales
  8. PART I: OBJECTS AND THEIR DOINGS
  9. Chapter 1: Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals
  10. Chapter 2: The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers
  11. Chapter 3: “When Your Dog Matches Your Decor”: Object Agency of Living and Non-Living Entities in Home Assemblage
  12. Chapter 4: “I’m Only a Guardian of These Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects
  13. PART II: GLOCALIZATION
  14. Chapter 5: Story of Cool: Journey from the West to Emerging Arab Countries
  15. Chapter 6: Ethnic Identification: Capital and Distinction Among Second-Generation British Indians
  16. Chapter 7: Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya
  17. PART III: CONSTITUTING MARKETS
  18. Chapter 8: Magic Towns: Creating the Consumer Fetish in Market Research Test Sites
  19. Chapter 9: Humanizing Market Relationships: the DIY Extended Family
  20. Chapter 10: Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers
  21. Chapter 11: Culinary Communication Practices: The Role of Retail Spaces in Producing Field-Specific Cultural Capital
  22. PART IV: QUOTH THE RAVEN
  23. Chapter 12: Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow
  24. Index