Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: •How to engage better with your customers
•How to digitally enhance operations
•How to create a digital vision
•How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
eBook - PDF
Leading Digital
Turning Technology into Business Transformation
- 303 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
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Information
Subtopic
Business StrategyIndex
Business
C
H
A
P
T
E
R
1
WHAT
IS
DIGITAL
MASTERY?
If
people
knew
how
hard
I
worked
to
get
my
mastery,
it
wouldn’t
seem
so
wonderful
at
all.
—MICHELANGELO
Sporting
goods
company
Nike
has
built
its
business
on
innovation.
According
to
CEO
Mark
Parker,
“We’re
an
innovation
company
.
.
.
Innovation
and
design
is
at
the
epicenter
of
all
we
do.”
1
That
innova-
tion
focus
goes
beyond
Nike’s
products
to
include
the
way
it
engages
with
customers
and
even
the
way
it
manages
internal
operations.
And
digital
technology
is
making
new
kinds
of
innovation
possible.
2
Online
customers
can
order
personalized
shoes
in
hundreds
of
color
combinations.
Digital
tools
have
made
product
design
and
manufacturing
faster
and
more
efficient
than
ever
before.
Additional
digital
capabilities
have
helped
Nike
to
improve
visibility
and
per-
formance
in
its
operations,
increasing
efficiency,
reducing
waste,
and
enhancing
corporate
social
responsibility
in
the
company’
global
supply
chain.
Table of contents
- Copyright
- Contents
- Introduction: Are You Ready?
- Ch 1: What Is Digital Mastery?
- Pt 1: Building Digital Capabilities
- Ch 2: Creating a Compelling Customer Experience
- Ch 3: Exploiting the Power of Core Operations
- Ch 4: Reinventing Business Models
- Pt 2: Building Leadership Capabilities
- Ch 5: Crafting Your Digital Vision
- Ch 6: Engaging the Organization at Scale
- Ch 7: Governing the Transformation
- Ch 8: Building Technology Leadership Capabilities
- Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation
- Ch 9: Framing the Digital Challenge
- Ch 10: Focusing Investment
- Ch 11: Mobilizing the Organization
- Ch 12: Sustaining the Digital Transformation
- Epilogue
- Appendix: Digital Mastery Self-Assessment
- Notes
- Index
- About the Authors
- Acknowledgments
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Yes, you can access Leading Digital by George Westerman, Didier Bonnet in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.