Writing for Social Media
eBook - ePub

Writing for Social Media

Carrie Marshall

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  1. 80 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Writing for Social Media

Carrie Marshall

Book details
Table of contents
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About This Book

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong.This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.

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Information

Publisher
BCS, The Chartered Institute for IT
Year
2018
ISBN
9781780174525
Topic
Business
Subtopic
Marketing digitale
Index
Business

Table of contents