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eBook - ePub
Writing for Social Media
Carrie Marshall
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- 80 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Writing for Social Media
Carrie Marshall
Book details
Table of contents
Citations
About This Book
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.
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Information
Topic
BetriebswirtschaftSubtopic
Digitales MarketingTable of contents
- Front Cover
- Half-Title Page
- BCS, THE CHARTERED INSTITUTE FOR IT
- Title Page
- Copyright Page
- Contents
- Author
- Preface
- 1. What is Social Media?
- 2. Know What You Want to Achieve
- 3. Different Strokes for Different Folks
- 4. Who are You?
- 5. Big Ideas in Small Spaces
- 6. How to Write for Social Media on Facebook, Linkedin, Twitter and the Rest
- 7. How to Write Things People Want to Share
- 8. Ready! Fire! Aim! Thirteen Mistakes to Avoid When Creating Social Media Content
- 9. Timing is Everything: When to Post to Social Media
- 10. Everyoneâs Offended: When Businessesâ Social Media Posts Go Badly Wrong
- 11. Do Not Feed the Trolls: How to Handle Online Unpleasantness
- 12. Tools of the Trade: From Apps to Analytics
- Afterword
- Appendix: The Top Eleven Social Networks People are Actually Using
- References
- Index
- Back Cover