Writing for Social Media
eBook - ePub

Writing for Social Media

Carrie Marshall

  1. 80 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Writing for Social Media

Carrie Marshall

Book details
Table of contents
Citations

About This Book

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

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Information

Table of contents

  1. Front Cover
  2. Half-Title Page
  3. BCS, THE CHARTERED INSTITUTE FOR IT
  4. Title Page
  5. Copyright Page
  6. Contents
  7. Author
  8. Preface
  9. 1. What is Social Media?
  10. 2. Know What You Want to Achieve
  11. 3. Different Strokes for Different Folks
  12. 4. Who are You?
  13. 5. Big Ideas in Small Spaces
  14. 6. How to Write for Social Media on Facebook, Linkedin, Twitter and the Rest
  15. 7. How to Write Things People Want to Share
  16. 8. Ready! Fire! Aim! Thirteen Mistakes to Avoid When Creating Social Media Content
  17. 9. Timing is Everything: When to Post to Social Media
  18. 10. Everyone’s Offended: When Businesses’ Social Media Posts Go Badly Wrong
  19. 11. Do Not Feed the Trolls: How to Handle Online Unpleasantness
  20. 12. Tools of the Trade: From Apps to Analytics
  21. Afterword
  22. Appendix: The Top Eleven Social Networks People are Actually Using
  23. References
  24. Index
  25. Back Cover