Marketing Ethics & Society
eBook - ePub

Marketing Ethics & Society

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Ethics & Society

About this book

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of Ā quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Ā 

The book examines specific aspects of marketing activities, such asĀ ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities.Ā  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by aĀ companion websiteĀ including:Ā PowerPoint slidesĀ andĀ teaching notesĀ per chapter, links toĀ free SAGE journal articlesĀ andĀ online videosĀ selected per chapter by the authors,Ā quizzesĀ per chapter and links to further reading online.

Trusted byĀ 375,005 students

Access to over 1 million titles for a fair monthly price.

Study more efficiently using our study tools.

Information

Publisher
SAGE Publications Ltd
Year
2015
Print ISBN
9781446296622
9781446296615
Edition
1
eBook ISBN
9781473934023
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Contents
  7. About the Contributors
  8. Publisher Note
  9. 1 Introduction to Marketing Ethics
  10. 2 Criticisms of Marketing
  11. 3 Contrasting Perspectives on Marketing
  12. 4 Ethical Issues in Marketing Relationships
  13. 5 Ethics in New Media
  14. 6 Ethical Consumption
  15. 7 Marketing to Young and Vulnerable Consumer Groups
  16. 8 Promotion of Harmful Products
  17. 9 Lifestyle, Health and Pharmaceutical Marketing
  18. 10 Tourism, Heritage, Cultural, Arts and Cause-related Marketing
  19. 11 Ethics in Social Marketing
  20. 12 Legislation, Regulation and Ethics
  21. Glossary
  22. Index

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 990+ topics, weā€™ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Marketing Ethics & Society by Lynne Eagle, Stephan Dahl, Lynne Eagle,Stephan Dahl,Author in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.