eBook - ePub

Entrepreneurial Management in Small Firms

Name: Entrepreneurial Management in Small Firms
Author: Ian Chaston

Ian Chaston,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Entrepreneurial Management in Small Firms

Ian Chaston,

About this book

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple?s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors? manual and PowerPoint slides and access to full-text journal articles for students.

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Yes, you can access Entrepreneurial Management in Small Firms by Ian Chaston in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.