
- 576 pages
- English
- PDF
- Available on iOS & Android
About this book
Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. Thetext is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content.
The approach is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an 'implications for the market-oriented business developer' at the end to enhance a student's learning. The content is applicable to any new business venture and inherently international in its scope, and includes numerous real world examples that are taken from the author's own experience, as well as from the wider global business community.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Business Development: A market-oriented perspective
- Contents
- Preface
- Chapter 1: Introduction and default positions
- Module 1: The business developer’s mindset
- Module 2: The business developer’s toolbox
- Module 3: Crafting and implementing the business plan
- Index