Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as: • Digital marketing • The experience economy and services marketing • Co-creation and customer engagement This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

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Yes, you can access Marketing Perspectives by Andrew MacLaren, Thomas Farrington, Kevin O'Gorman, Andrew MacLaren,Thomas Farrington,Kevin O'Gorman in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.