Marketing Innovations for Sustainable Destinations
eBook - PDF

Marketing Innovations for Sustainable Destinations

  1. 352 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Innovations for Sustainable Destinations

About this book

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

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Yes, you can access Marketing Innovations for Sustainable Destinations by Alan Fyall, Metin Kozak, Luisa Andreu, Alan Fyall,Metin Kozak,Luisa Andreu in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Goodfellow Publishers
Year
2009
Print ISBN
9781906884055
eBook ISBN
9781906884963
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. 1 Introduction
  4. Part I:
  5. Consumer Decision Making and Tourist Experiences
  6. 2 Advertising and Word of Mouth in Tourism, a Simulation Study
  7. 3 Infosource Scale: a Measure to Assess External Tourism Information Sourcesā€™ Importance
  8. 4 European Tourist Destinations in Internet Search Engines: a Comparison
  9. 5 Rejuvenating Touristic Consumption:
  10. 6 The Role of Emotions in Consumer Decision Making for Budget City Breaks
  11. 7 Tourist Decision Strategies in a Multi-Level Perspective
  12. 8 Push Motivations for Tourism Mountain Destinations
  13. 9 Perceived Authenticity of Cultural Heritage Sites: Towards an Integrative Conceptual Model
  14. 10 Assessing Mainland Chinese Touristsā€™ Satisfaction with Hong Kong using the Tourist Satisfaction Index
  15. 11 Angry or Regretful? The Effect of Dissatisfaction on Touristsā€™ Negative Word of Mouth and Exit
  16. 12 The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience
  17. Part II:
  18. Destination Image, Positioning and Branding
  19. 13 Assessing the International Image of an Urban Destination: the Case of Milan
  20. 14 A Study of Non-visitors: Which Image Do They Hold of Destinations Not Visited?
  21. 15 Effect of Controllable and Non-controllable Sources of Information on the Image of Turkey
  22. 16 ā€˜Weā€™ll All Go Down Togetherā€™: the Marketing Response of Australiaā€™s Outback Destination to Recent Declines in Performance
  23. 17 The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination
  24. 18 Sports Tourism and Motorsports ā€“ an Exploration
  25. 19 Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel
  26. 20 Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-Branding Perspective
  27. 21 Towards A Tourism Brand Personality Taxonomy: A Survey Of Practices
  28. Part III:
  29. 22 The Role of Brands in Dialectical Relationships between Destination and Tourist Products
  30. 23 The Power of Loose Ties ā€“ Networking for Market Diversification in Remote Australia
  31. 24 From Marketing to Market Practices: Assembling the Ruin Bars of Budapest
  32. 25 Determinants of Hotel Performance: Continental or Worldwide Style?
  33. 26 An Investigation into the Relationship between Marketability of a Destination and the Long-Term Survival of Hawkers
  34. 1 Introduction