eBook - ePub

Summary: Marketing 3.0

Name: Summary: Marketing 3.0
Author: BusinessNews Publishing

Review and Analysis of Kotler, Kartajaya and Setiawan's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Marketing 3.0

Review and Analysis of Kotler, Kartajaya and Setiawan's Book

BusinessNews Publishing,

About this book

The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: `Marketing 3.0: From Products to Customers to the Human Spirit`.

This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book `Marketing 3.0` charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your marketing knowledge

To learn more, read `Marketing 3.0` and discover the key to choosing your marketing approach and communicating with your customers.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Summary: Marketing 3.0 by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.