šŸ“–[PDF] Summary: Marketing 3.0 by BusinessNews Publishing | Perlego
Get access to over 650,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Summary: Marketing 3.0
Summary: Marketing 3.0
šŸ“– Book - PDF

Summary: Marketing 3.0

Review and Analysis of Kotler, Kartajaya and Setiawan's Book
BusinessNews Publishing
shareBook
Share book
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
šŸ“– Book - PDF

Summary: Marketing 3.0

Review and Analysis of Kotler, Kartajaya and Setiawan's Book
BusinessNews Publishing
Book details
Table of contents

About This Book

The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: `Marketing 3.0: From Products to Customers to the Human Spirit`.

This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book `Marketing 3.0` charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

Added-value of this summary:
ā€¢ Save time
ā€¢ Understand key concepts
ā€¢ Expand your marketing knowledge

To learn more, read `Marketing 3.0` and discover the key to choosing your marketing approach and communicating with your customers.

Read More

Information

Publisher
Must Read Summaries
Year
2016
ISBN
9782511017982
Topic
Business
Subtopic
Sales

Table of contents