The Real Business of Web Design

John Waters

• Publisher: Allworth
• Year: 2004
• Print ISBN: 9781581153163
• eBook ISBN: 9781621535966
• Topic: Design
• Subtopic: Advertising

Written by a veteran Web designer, The Real Business of Web Designgoes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author's own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource! • Author is a well-known and highly respected designer • Combines visual design insights and proven business practices at a reasonable priceAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• Acknowledgments
• Introduction
• The Promise
• The Practice
• The Players
• Markets and Marketing
• Increasing Returns
• Resources
• Notes
• Index