Design Culture

An Anthology of Writing from the AIGA Journal of Graphic Design

Marie Finamore, Steven Heller

• Publisher: Allworth
• Year: 1997
• Print ISBN: 9781880559710
• eBook ISBN: 9781621531708
• Topic: Design
• Subtopic: Design History & Criticism

Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

INDEX

Abstraction, 93, 94, 134, 170, 171, 182

academia, 11, 13, 14–15, 113, 121, 122, 126, 141, 146, 147, 156, 158, 165, 166, 167, 168, 169, 170–171, 174, 180, 184, 185, 186, 209, 210, 211, 218, 245, 247, 273. See also education.

Ad Council, 277

Adidas, 46

Adobe, 25, 128, 205, 206

advertising, 6, 7, 8, 9–10, 29–30, 31, 32, 38, 44, 46–54, 90, 120, 155, 162, 169, 170, 217, 220, 238, 249, 254, 277, 279, 280, 288

agencies, 7, 49, 50, 52, 181, 185

and editorial, 34–35, 36

as entertainment, 49, 50, 271

campaigns, 46, 48, 52, 53, 61, 94, 280

recall tests, 49, 50, 61

subliminally manipulative, 47, 48, 271

aesthetic, 7, 8, 24, 39, 45, 50, 65, 107, 108–109, 121, 122, 149, 150, 154, 184, 189, 217, 234, 236, 252, 256, 280

beauty, 93, 102, 103, 251, 253

African-American, 6, 7, 8, 13, 14, 121, 242

Afrikaner Resistance Movement, 20

AIGA, xiii-xv, 78–79, 87, 90, 100, 101, 103, 152, 185, 186, 209, 283

Aspen, 128, 253, 254, 255

AIGA Journal of Graphic Design, xiii-xv, 90, 139, 257, 286, 288

Albers, Josef, 121, 160, 214, 255

alphabet, 95...

Table of contents

• Cover
• TitlePage
• Copyright
• Contents
• Preface, Richard Grefé
• Acknowledgments
• Introduction: Time Well Spent, Steven Heller
• BORROWED DESIGNS
• UNDERSTANDING MEDIA
• IDENTITY AND ICON
• ARTS AND CRAFTS
• MODERN AND OTHER ISMS
• DESIGN 101
• FUTURE SHOCKS
• FACTS AND ARTIFACTS
• LOVE, MONEY, POWER
• PUBLIC WORKS
• Contributors
• Index