eBook - ePub

Summary: The End of Marketing as We Know It

Name: Summary: The End of Marketing as We Know It
ISBN: 9782511018378

Review and Analysis of Zyman's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: The End of Marketing as We Know It

Review and Analysis of Zyman's Book

BusinessNews Publishing,

About this book

The must-read summary of Sergio Zyman's book: `The End of Marketing as We Know It`.

This complete summary of the ideas from Sergio Zyman's book `The End of Marketing as We Know It` reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read `The End of Marketing as We Know It` and learn the secrets behind the art of marketing from Coca Cola's marketing man.

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Yes, you can access Summary: The End of Marketing as We Know It by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.