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Summary: The End of Marketing as We Know It
Summary: The End of Marketing as We Know It
šŸ“– Book - PDF

Summary: The End of Marketing as We Know It

Review and Analysis of Zyman's Book
BusinessNews Publishing
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šŸ“– Book - PDF

Summary: The End of Marketing as We Know It

Review and Analysis of Zyman's Book
BusinessNews Publishing
Book details
Table of contents

About This Book

The must-read summary of Sergio Zyman's book: `The End of Marketing as We Know It`.

This complete summary of the ideas from Sergio Zyman's book `The End of Marketing as We Know It` reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.

Added-value of this summary:
ā€¢ Save time
ā€¢ Understand key concepts
ā€¢ Expand your business knowledge

To learn more, read `The End of Marketing as We Know It` and learn the secrets behind the art of marketing from Coca Cola's marketing man.

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Information

Publisher
Must Read Summaries
Year
2016
ISBN
9782511018378
Topic
Business
Subtopic
Marketing

Table of contents