eBook - ePub

Summary: The Influentials

Name: Summary: The Influentials
ISBN: 9782511016626

Review and Analysis of Keller and Berry's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: The Influentials

Review and Analysis of Keller and Berry's Book

BusinessNews Publishing,

About this book

The must-read summary of Ed Keller and Jon Berry's book: `The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy`.

This complete summary of the ideas from Ed Keller and Jon Berry's book `The Influentials` shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn’t necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the `influential people` are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read `The Influentials` and discover the key to getting the influential people on board, so that everyone else will follow.

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Yes, you can access Summary: The Influentials by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.