Big Ideas in Public Relations Research and Practice
eBook - ePub

Big Ideas in Public Relations Research and Practice

  1. 235 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Big Ideas in Public Relations Research and Practice

About this book

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. 

In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice. 

The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.

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Yes, you can access Big Ideas in Public Relations Research and Practice by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti, Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2019
Print ISBN
9781838675080
eBook ISBN
9781838675097
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework
  4. When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy
  5. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video
  6. Engaging Millennials in the Energy Transition
  7. The New ‘Cat’ of the Internet: China’s Panda Diplomacy on Twitter☆
  8. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool
  9. Strategic communication beyond organizational purposes: Lessons learned from organized religion
  10. ‘We Don’t Need PR Yet’: Challenging Misconceptions of Public Relations in the Startup Community
  11. How Do Public Relations Practitioners Build Social Capital?
  12. The Big Idea of Employees as Strategic Communicators in Public Relation
  13. Four News Media Roles Shaping Agenda-building Processes
  14. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity
  15. Index