Artificial Intelligence for Marketing
Practical Applications
Jim Sterne
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Artificial Intelligence for Marketing
Practical Applications
Jim Sterne
About This Book
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistâbut it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithmsâwhere does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategiesâand companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Frequently asked questions
CHAPTER 1
Welcome to the Future
The shovel is a tool, and so is a bulldozer. Neither works on its own, âautomatingâ the task of digging. But both tools augment our ability to dig.Dr. Douglas Engelbart, âImproving Our Ability to Improveâ1
- Theodore Roosevelt took over as president from William McKinley.
- Dr. Henry A. Rowland of Johns Hopkins University announced a theory about the cause of the Earth's magnetism.
- L. Frank Baum's The Wonderful Wizard of Oz was published in Chicago.
- The first zeppelin flight was carried out over Lake Constance near Friedrichshafen, Germany.
- Karl Landsteiner developed a system of blood typing.
- The Ford Motor Company produced its first carâthe Ford Model A.
- Thomas Edison invented the nickelâalkaline storage battery.
- The first electric typewriter was invented by George Canfield Blickensderfer of Erie, Pennsylvania.
- The first radio that successfully received a radio transmission was developed by Guglielmo Marconi.
- The Wright brothers flew at Kitty Hawk.
- The Panama Canal was under construction.
- Benjamin Holt invented one of the first practical continuous tracks for use in tractors and tanks.
- The Victor Talking Machine Company released the Victrola.
- The Autochrome Lumière, patented in 1903, became the first commercial color photography process.
- Selfâdriving cars replace personally owned transportation.
- Doctors routinely operate remote, robotic surgery devices.
- Implantable communication devices replace mobile phones.
- Inâeye augmented reality become normalized.
- Maglev elevators travel sideways and transform building shapes.
- Every surface consume light for energy and act as a display.
- Mindâcontrolled prosthetics with tactile skin interfaces become mainstream.
- Quantum computing make today's systems microscopic.
- 3âD printers allow for instant delivery of goods.
- Styleâselective, nanotech clothing continuously clean itself.
WELCOME TO AUTONOMIC MARKETING
WELCOME TO ARTIFICIAL INTELLIGENCE FOR MARKETERS
It is of the highest importance in the art of detection to be able to recognize, out of a number of facts, which are incidental and which vital.Sherlock Holmes, The Reigate Squires
- This is no deep exposĂŠ on the dark arts of artificial intelligence.
- This is no textbook for learning a new type of programming.
- This is no exhaustive catalog of cuttingâedge technologies.
MonteâCarlo simulations are used in many contexts: to produce high quality pseudoârandom numbers, in complex settings such as multiâlayer spatioâtemporal hierarchical Bayesian models, to estimate parameters, to compute statistics associated with very rare events, or even to generate large amount of data (for instance cross and autoâcorrelated time series) to test and compare various algorithms, especially for stock trading or in engineering.â24 Uses of Statistical Modelingâ (Part II)3