Donor Cultivation and the Donor Lifecycle Map
eBook - ePub

Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising

About this book

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

  • Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
  • Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process
  • Features a companion website with a variety of online tools to help readers implement key concepts
  • Part of the Wiley Nonprofit Authority Series

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Donor Cultivation and the Donor Lifecycle Map by Deborah Kaplan Polivy in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2013
Print ISBN
9781118603772
eBook ISBN
9781118603789
Edition
1
Topic
Business
Subtopic
Nonprofit Organizations & Charities
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Foreword
  5. Preface
  6. Acknowledgments
  7. Introduction
  8. Chapter One: Defining Donor Cultivation
  9. Chapter Two: Increasing Donor Diversity
  10. Chapter Three: Building a Foundation
  11. Chapter Four: Utilizing Personal Donor Cultivation Tools
  12. Chapter Five: Applying Nonpersonal Donor Cultivation Tools
  13. Chapter Six: The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map
  14. Chapter Seven: Determining Priorities among Donors
  15. Chapter Eight: Impediments to Change
  16. Chapter Nine: A Case Study in Effecting Change
  17. Chapter Ten: (Re)engaging Lapsed Donors
  18. Chapter Eleven: The Donor Lifecycle Map and Cultivation Tools
  19. About the Author
  20. Index
  21. About the Companion Website