Layout Essentials Revised and Updated

100 Design Principles for Using Grids

Beth Tondreau

• Verlag: Rockport Publishers
• Jahr: 2019
• ISBN:
  9781631596308
• Thema: Diseño
• Thema: Diseño gráfico

A classic andessential text for designers since 2009, LayoutEssentials: 100 Design Principles for Using Grids just got better with a freshexploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is yourone-stop reference and resource forall layout design projects.

GRIDS AT WORK

SINGLE COLUMN

11. Give the Subject a Face

When choosing an appropriate typeface for a page or spread of a single-column grid, consider the subject matter. Some faces are classic and neutral and work with most material, while other faces give a point of view and nearly mimic the topic. A typeface can help set an attitude or it can recede discreetly. Do historical research to give a sense of a time period. Conversely, work against type—ie. overturn typographical clichés. Type width, type size, and leading (interlinear space) all affect the overall fit and feel.

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PROJECT

Pink

CLIENT

Thames and Hudson

DESIGN

BTDNYC

A spare page in a clean serif typeface for text is set off by a no-nonsense, unfrilly sans serif.

For this project, the sans serif typeface Geometric avoids the cliché of a pretty script face for the color pink and instead establishes punk power.

Carefully consider the leading, or interlinear space. Allow enough space to avoid typesetting that looks like a dense, gray mass. Conversely, setting too much space can result in type that looks more like texture than readable text.

The sample to the left shows the faces in their reproduction sizes, which are 10/15.75 pt Geometric caps and 10/15.75 pt Meridian. Note how the sans serif sets larger than the serif.

SINGLE COLUMN

12. Determine Margins

If a printed project has a long page count, there’s a danger that material could get lost in the gutter. Therefore, a good practice is to leave a gutter margin large enough to keep the text from disappearing into binding. When the project ...