MuseWeb 2021

Selected Papers and Proceedings from a Virtual International Conference - Paperback Edition

Rich Cherry, Alison Heney

• Verlag: MuseWeb
• Jahr: 2021
• ISBN:
  9780998847498
• Auflage: 1
• Thema: Negocios y empresa
• Thema: Administración de museos

MuseWeb organizes conferences, workshops, and seminars; publishes articles and monographs; and consults for cultural organizations worldwide. Each member of our team has decades of experience in the cultural and heritage informatics field.

Our goal is to provide professionals in archives, libraries, museums, and cultural and heritage informatics with timely and challenging opportunities for exchange and training, and to develop a written record of innovation in the field.

This peer reviewed selection of papers, represents the best and most innovative work being done in the field at this particular point in time. It is our hope that it inspired you to reach higher and push your institution to do more.

Addressing social media challenges and choices of top European museums during COVID-19: realities and trends

Georgios Papaioannou, Ionian University, Greece;
Eleni Sfyridou, Ionian University, Greece

Abstract

This paper addresses the social media presence of the "top" museums in twenty-seven European countries (as per TripAdvisor 2018) during the COVID-19 pandemic. It continues and builds upon the work presented at the MW20 conference. We aim to address the change in the approaches and practices, as well as to identify new social media channels, policies, and strategies employed by museums towards supporting museums as online-only entities during the pandemic, expanding audiences, seeking new sources of income, re-approaching sustainability, maintaining and/or developing educational roles, and supporting local communities. Our comparative approach aims to offer an insight into the role of social media in museums' new normalcy.

Keywords: social media, museums, content analysis, COVID-19, TripAdvisor

1. Introduction

This paper addresses the social media presence of the “top” museums in twenty-seven European countries (as per TripAdvisor 2018) during the COVID­-19 pandemic in 2020. We aim to (1) detect the main social medi...