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Barack Obama, the Icon
CAMBRIDGE, MASSACHUSETTS, 2011
Soon after the first Obama inauguration, conservative commentators like Sean Hannity and Glenn Beck began to protest the very un-American âcult of personalityâ that had developed around the new president. While it is true that Obama quickly generated a richer iconography than perhaps any other sitting president, it hardly represents a cult of personality per se. This truth became clearer over time, as disappointment with Obama grew notably among progressives, even while ubiquitous images of the presidentâin places both public and privateâcontinued to multiply. Obamaâs iconic image (like his 2008 slogan, âYes We Can!â) did a great deal of ideological work for a nation whose history is steeped in white supremacy but whose postâcivil rights ethos gave voice to hopeful resistance and alternatives.
Having served as president of the Harvard Law Review in the 1990s, a younger Barack Obama noted that interest in his life story in Dreams from My Father testified to âAmericaâs hunger for any optimistic sign from the racial frontâa morsel of proof that, after all, some progress has been made.â1 His ascendance to the presidency in 2009 became the greatest morsel everâmore than a morsel. The relationship between Obama and the civil rights legacy remains unsettled: as artist Ricardo Levins Morales soberly points out, it takes a revolutionary visionary to push doors open, but those who walk through themâlike Obamaâare not likely to be revolutionary visionaries themselves.2 And yet in myriad Shepard Fairey âHopeâ and âChangeâ posters lovingly hung in restaurants, bars, and private living rooms across the country; in kitsch items sold as souvenirs; in âObama 44â Major League Baseball team jerseys; in stage plays like That Hopey Changey Thing (New York) or Barackalypse Now! (Chicago), the omnipresent figure of Obama, deployed in unexpected places and in a thousand different moods, embodied a public contest over precisely what the âpostâ of âpostâcivil rightsâ might mean, and articulated a widespread yearning to tell a different story about who we might yet turn out to be as a nation.
WASHINGTON, D.C., 2013
The second Obama inauguration felt like a party. The ubiquitous American flags represented a gleeful piece of reappropriation, after generations of public discourse had seemed to sequester the nationâs patriotic symbology on behalf of the Right alone. Like the Obama presidency itself, too, all this exuberant flag-waving put an exclamation point on the disarticulation, once and for all, of âAmerican-nessâ from whiteness.
The first inauguration, on the other hand, had felt more like a church service. Even amid the jubilant gathering of 1.8 million people, there was a hush and a reverence for the moment that was unlike anything I have experienced anywhere else. We walked to the National Mall from a friendâs house in Arlington, Virginia, starting at about 4:00 A.M. Even at that hour, shadowy clusters of humanity were drifting in the streets through the darkness toward the mall with us. At first I associated the quiet with the hour. But that peculiar stillness actually characterized the entire dayâthe most striking thing about that event was not the spectacle, not the scale of this biggest inauguration crowd ever, but the calm and the look of genuine awe and veneration on every individual face. Some version of Never thought Iâd see this day was in the eyes of everyone in the multitudeâespecially but not exclusively the African Americans of a certain ageâand also a joyous and unbelieving Isnât it magnificent? As Obama called on us from the dais âto choose our better history,â what was palpable in the air was a collective sense that thisânot the Emancipation Proclamation, not Juneteenth, not Jubilee celebrations, not the â64 Civil Rights Actâbut this at last marked the coming of African Americansâ full citizenship. The vast distance between the pious contemplation of the first inauguration and the rowdy flag-waving of the second measured the extent to which the blackness of the president had been successfully digested and metabolized in the political culture in four short years. A âpost-racialâ nation, as some wish to suggest? Absolutely and quite obviously not. But over that span, a certain cohort of Generation Z did have the chance to come to consciousness thinking that it was perfectly ânormalâ for a black man to occupy the White House, and this has to change the nation in the long run.
WASHINGTON, D.C., 2013
âBarack Obamaâs black presidency has shocked the symbol system of American politics,â wrote Michael Eric Dyson.3 The concentric circles of this photographâmy rendering of this photographerâs rendering of a momentous event that had already been rendered as a souvenir hatâdocument precisely that shock.
The whiteness of the normative American was written deeply into the nationâs political culture from the founding, and nowhere more forcefully than the normative figure of the president. It has been our great fortune that the founding documents were drawn up in universalist languageâphrases like âall men are created equalâ lent a rhetorical foothold to later comers like Frederick Douglass, Sojourner Truth, and Martin Luther King Jr., even if the three-fifths clause, the 1790 Naturalization Act, or George Washingtonâs efforts to recover his âabscondedâ slave, Oney Judge, left no doubt as to what the framers actually meant. This was not simply a matter of slavery, but of race more generally: in Euro-American Enlightenment thought, the fledgling democratic experiment depended on conceptions of the citizensâ âreason,â ârationality,â âvirtue,â and âself-possession,â all of which were already raced as unique properties of the white European. (A revolutionary-era encyclopedia defined the word âNegroâ to include âidleness, treachery, revenge, debauchery, nastiness and intemperance.â4) Which is why the rights of even free blacks were severely curtailed in most regions even before Jim Crow; it is also why white âdemocratsâ could comfortably embrace Indian Removal, Manifest Destiny, Chinese Exclusion, or the abrogation of âinalienable rightsâ in Hawaii, Cuba, Puerto Rico, and the Philippines. Speaking of the peoples in these new U.S. possessions, Teddy Roosevelt testily swatted down the notion âthat any group of pirates and head-huntersâ could be transformed âinto a dark-hued New England town meeting.â5 This is also partly why Reconstruction governments met with such a storm of white terror in the 1870s, and it is probably why the crushed experiment of Reconstruction is often remembered as a âfailedâ experiment. The most extreme anti-Obama backlash, in fact, resembles nothing in U.S. history quite so much as it resembles the white response to âblack ruleâ in the 1870s.
Obama likes to narrate his biography as a tale of American exceptionalism and extraordinary âopportunityââonly in America could his story become true. But Obamaâs foes and his admirers alike seemed to acknowledge that his ascendance to the presidency ran right to the core traditions and mythologies of white rule. It does not merely shock the symbol system. In a just world it would shatter it.
SAINT LOUIS, MISSOURI, 2009
According to Wikipedia, as of 2018 the list of things named after Barack Obama since 2008 includes schools in ten states, streets in four states plus Tanzania, and a mountain in Antigua and Barbuda. It also includes several species appellations in the scientific world: the Obamadon (an extinct lizard), the Aptostichus barackobamai (a species of water trapdoor spider), and Paragordius obamai (a parasitic wormâevidently named by a Republican).6
Delmar Boulevard in Saint Louis was renamed for Obama in 2008. It reflected the widespread desire to mark the moment of the black presidentâs ascension, even before it was known what kind of president he would turn out to be. This suggests a certain eagerness for national revisionismâthe rush was not so much to honor him, but to honor us and to tell a new story about who we are as a post-racial electorate. But the renaming in Saint Louis did not go off without some controversy. Delmar Boulevard was a major east-west artery that had become known as a significant racial dividing line bisecting the city. Many felt that a Barack Obama Boulevard ought to be a north-south artery that did not divide the cityâs largely segregated neighborhoods, but connected them. But there were also many in Saint Louis who objected to honoring the newly elected president at all. Alderman Kacie Starr Triplett wrote that she was âcompletely surprised by the amount of opposition and hate mail recvâd for the proposed honorary name change. ⊠It did successfully pass, but not without a fight.â7
NEW YORK, NEW YORK, 2009
In 1977 Joseph Enterprises introduced the Chia Pet, a terracotta statuette that held water like a vessel but whose porous ceramic surface could host live chia sprouts that looked like fur or hair within ten days or so of germination. The original Chia Pet was a ram, and the first several iterations through the 1980s stuck closely to the natural worldâbulls, puppies, kittens, trees. The list of Chia products later expanded to include familiar figures from popular culture like Elmer Fudd, Bugs Bunny, Scooby-Doo, Bart Simpson, or SpongeBob. The Chia Obama (released in 2009 in two attitudes: âhappyâ and âdeterminedâ) represented Joseph Enterprisesâ first foray into the realm of historical figures, a project that has since been expanded to include George Washington and Abraham Lincoln on one end of the timeline, and Mitt Romney, Newt Gingrich, Bernie Sanders, Hillary Clinton, and Donald Trump on the other.
The advent of the Chia Obama came amid a wave of giddy Obama depictions across myriad venues and forms, as the culture absorbed the novel fact of an African American president. There were Obama refrigerator magnets, trinkets, action figures, and dolls, including a ukulele-playing dashboard doll; there were scores of Barack Obama coloring and activity books for children; there was an Obama edition of The Amazing Spiderman comic book, and Obama made appearances in MAD Magazine, Captain America, Archie, and Godzilla; there was a brand of Obama breath mints called Yes We Candy; there were several versions of Barack Around the Clock (a wristwatch, an alarm clock, a wall clock, and a song); and there was the Yes We Cam, an iPhone app that transformed images from oneâs photo album into Obama-themed âHopeâ posters. The Smithsonian sponsored a âQuilts for Obamaâ exhibit; Lehigh University mounted an Obama folk-art show; and Cornell University developed a digitized web gallery of âPresident Barack Obama Visual Iconography.â8 Billboard, for its part, posts the following top ten list of Obama pop songs: âMy Presidentâ (Young Jeezy), âBring It on Homeâ (Mariah Carey), âJockinâ Jay-Zâ (Jay-Z), âChangesâ (Common), âYes We Canâ (will.i.am), âWork to Doâ (Kidz in the Hall), âWhyâ (Common, Styles P and Nas), âLetter to Obamaâ (Joell Ortiz), âBlack Presidentâ (Nas), and âKeep Moving Forwardâ (Stevie Wonder).9 In 2009 I met a young man in Times Square selling âObama Condoms.â And in 2013 Sony Pictures brought us White House Down, a black-president-in-peril film in which Jamie Foxx tells us, âI donât wanna make history, I wanna make a difference.â In real life, the nation obsessed on the making history part.
BERKELEY, CALIFORNIA, 2011
Obama was the first sitting president ever to visit the Baseball Hall of Fame in Cooperstown. After listening to a curatorâs presentation on Jackie Robinson and the desegregation of baseball, Obama responded, âThatâs great. Gotta have everybody on the field.â10 The mythos of this moment is chin-deep and very dense: national pastime and American presidency, sacred spaces of baseball diamond and Oval Office, two of the greatest African American âfirstsââspeaker and listeners alike must have felt in their very bones the force of the histories being invoked in the phrase gotta have everybody on the field in this setting. Nor is the association between the national pastime and civil rights politics a casual one. âYouâll never know what you and Jackie and Roy [Campanella] did to make it possible to do my job,â Martin Luther King Jr. once told Robinsonâs teammate Don Newcombe.11 Barack Obama might have said the same. The mechanics of social change are such that no nation could get from Nixonâs âsouthern strategyâ in 1968 to Obamaâs election in 2008 w...